The Man 2.0 in the Gray Flannel Suit

A blog at RecProAudio (The Free Music Model and the Middle Class Artist) and Patrick Ross’s response to same (The Middle Class Artist) raise important ideas that need to be part of the lexicon of every independent artist and their representatives. I suggest you read both those articles and come back to this one, as I’m commenting on certain elements of their work.

Patrick takes the “long tail” assumptions as something of a baseline for comparison of the impact of free music on artists. First, I would note that the famous “Long Tale” scam only works in the music industry based on certain (tacit) historical assumptions which may no longer be true. Given that Chris Anderson spends more time trying to tear down the music industry than study it, this should come as no surprise.

The first tacit assumption in the “wrong tail” is there is a constant level of catalog that will continue to be made available by someone. Second, there is also a tacit assumption that there is a constant level of new widgets in the form of newly recorded artists who are then promoted by these someones at a market clearing level of releasing costs. These someones are usually artists who are very adept at global marketing and have the means and staff to accomplish this on their own (very few), or are the people that Wired Magazine and Professor Lester Lawrence Lessig III get up every day to try to destroy–record companies. Most record companies are teetering on the brink of disaster, so don’t expect either assumption to hold while Anderson & Co wag the wrong tail.

I would add another view on this: The effects of YouTube and Google’s interpretation of the DMCA on artists should Google prevail in court. This is what I call “The Man 2.0”. You find the theme running through all of Google’s activities whether it’s YouTube, Google Book-Print-Library, the company’s litigation strategy both indirect (lawsuit against the Estate of James Joyce, Google-funded lawsuit brought against Viacom by, and direct–training of Google lawyers by Professor Lester Lawrence Lessig III and his writings.

So I would suggest that both Patrick’s x and y axes are too long as both are shrinking daily. The Y axis is shrinking due to piracy, and the X axis is shrinking because there are fewer and fewer artists able to support themselves from music.Think of the economic impact on “music towns” like Austin, Nashville, Atlanta, the Los Angeles-San Diego megalopolis, New York, Seattle, Washington DC, if half the local performing musicians–usually persons in that middle class–just went away. Decided it was too hard, couldn’t get a mortgage, couldn’t raise a family. Got tired of getting parking tickets trying to load in and load out of nightclubs from local police representing the interests of The Man 2.0, got tired of being able to play in nightclubs located in gentrified parts of their towns where they could no longer afford to live. That kind of thing.

Think about the economic impact on all the people who profit from us in no particular order: nightclubs, restaurants, wait staff, car rentals, hotels, musical instrument makers, taxis, gasoline stations, even babysitters. Every time a community loses a performing musician, there are probably another five jobs at risk, and not one of those at-risk gigs is at Limewire, the Stanford Law School or EFF, or even in the tech community for the most part since they don’t want to pay for music anyway.

Another identifier of middle class status is how you are treated by Google. Just in case your most recent interview with your bank manager didn’t convince you that you don’t count, here comes Google to re-enforce that view of its “partners”. For example, Google summarily ignores independent artists trying to get their works off of YouTube.

First of all, the only time I am aware of an artist representative being able to get hold of anyone at YouTube on the phone was someone who tricked out the cell phone number for Zahavah Levine (a lawyer at Google who works on YouTube), and who says she was promptly hung up on. Emails are routinely ignored.

The attraction to YouTube and Google Search is the same attraction that illegal p2p had for users–the majority of people going to p2p already know what they’re looking for. It is a reactive technology. Same thing for YouTube. How many times do people search for “farting in public” compared to “Britney Spears” or “Bob Dylan”? This is why you heard the rumors that YouTube employees were seeding the service with infringing works in the early days so that they’d have something worth stealing. (Although they will deny *that* until the cows come home, as it kind of whatchamacalits that DMCA safe harbor.) On the other end of the spectrum, when the “middle class” artist finds themselves up on YouTube and hears about the hundreds of millions paid in settlement to major record labels, why don’t they get anything? Why doesn’t Zahavah Levine publish her telephone number and seek out fair deals with independent artists whose music is stolen every day on YouTube?

Couple reasons–because they don’t have to, and because they don’t want to. They don’t have to because Google doesn’t do anything it’s not forced to do, and so far it’s not forced to do much. The U.S. government will not protect anyone whose works are being stolen by one of the largest corporations in the world. They don’t have to because independent artists can’t make them–and make no mistake, Google only does the right thing for content owners with a shotgun to their head.

Google doesn’t want to solve the problem because what passes for morality in one of America’s largest corporations is might is right, if you can get away with it, do it, and other forms of moral relativisim taught by the O.J. Simson school of ethics at places such as the Leland Stanford Junior Google School of Law. Or as one great “middle class” artist says, “Americans are freedom loving people, and nothing says freedom like getting away with it.”

But most importantly–Google don’t want to do the right thing because they have no business if they don’t rip off artists, songwriters, producers, and copyright owners–and actors, directors, writers and movie studios are next. Google has what some economists call a predatory business models, or what David Israelite has referred to as a “Corleone business model” or what Rick Carnes calls “notice and shakedown”. I doubt that the Congress intended the DMCA to be an alibi so little Googlers could tell the court that they were home reading the bible when the infringement occured.

And you really know you’re in the middle class when Google steals your work, and then ignores you when you try to do something about it and you can’t afford to sue. Be sure to thank your Congressperson and U.S. Attorney for this little gift that keeps on giving. And think about that $1.65 billion dollars that Google paid to those mall rats when you’re having trouble making your rent.

Google is one of the best practitioners of the Big Lie theory of propaganda–the bigger the lie, the more likely it is that the masses will believe it. So go forth and do no evil, little Googlers.

Musicians have seen this before–they don’t want us to own property, they don’t want to pay us for our work, they don’t want us owning houses, and they don’t want us marrying their sons or daughters. That’s cool–It’s The Man 2.0.

We know all about this. It’s just now Daddy-o sells advertising, and Daddy-o wants to steal everything that ain’t nailed down.

5 thoughts on “The Man 2.0 in the Gray Flannel Suit

  1. Musicians have seen this before–they don’t want us to own property, they don’t want to pay us for our work, they don’t want us owning houses, and they don’t want us marrying their sons or daughters.Chris, if you’re right about this, and I believe that you are, then we artists may be in a much better bargaining position than we’d ever dreamed of. I’d be more than willing to promise never to marry one of their daughters in exchange for enough money to buy a house. A really nice house 🙂


  2. Chris,We met before, someplace, can’t figure it out (MuseExpo?)… Anyways, I read your post three times. Not even sure how I got here? Your post caused me to think… Personally, I’m excited about the future. I invest in artists, music, technology, patents and I am investing in the future of the music industry.I have been in this industry since 2003 and my business goal is to give every artist a FRICTIONLESS shot at getting to the top; purely based upon the quality of his/her songs; no politics, no payoffs, no greed, no bullshit. I have studied the industry as much as anyone could in three years. My general opinion is that if the Man 1.0 got his head out of his ass, he could crush the Man 2.0; but not with lawyers, he has to do it via innovation and dedication to Music (capital M). If the Man 1.0 listened to the consumer, he would have rebuilt his $1,000,000,000 empire around GREAT SONGS – instead of packaged packages. Moreover, he would have started five years ago; instead of milking every last dime out of the CD whilst maintaining a workforce that has been less than innovative…No more label bashing… If you are an artist and you are reading this – don’t worry! Music 2.0 hasn’t even started yet. I am POSITIVE that every artist will eventually get a smoother, simpler, soulful, faster, more generous, relevant, and level-playing-field shot at the top, and at making good money – than the Man 1.0 ever gave you. It may take a few more years, but it will happen.Not to be misunderstood, I think the future is bright for labels also. With the stuff the Man 2.0 is building, a smart label should be able to run a billion dollar business with 100 people instead of 1,000 people. In fact, labels will have to be nimble and smart; as the competition for the best SONGS and ultimately the most talented artists will be intense in the future.The Man 2.0 is really a small boy; I think you have to wait until he grows a bit before you bitch slap him all over the place.Thanks for the forum,Cheers,Bruce Warila


  3. A small boy who got $1.65 billion (that’s billion with a “b”) of someone else’s money.I keep hearing about how great technology is going to make it for artists and labels, but so far–I just see mall rats pocketing huge amounts of cash for stealing.While I take a back seat to no one in criticizing the “big business” aspects of the music “industry”, I’m afraid that we can’t really stand much more innovation like we’ve seen already, which never seems to innovate any money for artists.So forgive me if I think that your defense of REALLY big business sounds quite a bit like the wife beater who yucks it up about his wife “falling into a door”.


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