It’s the content, stupid…

Here’s a makeover test for you…try watching a couple videos on Hulu and then watching a couple videos on YouTube. That is, try watching professional content then amateur content. Including amateur copies of professional content.

The difference in production values is really quite remarkable. Hulu looks like something worth paying for and YouTube looks like…well, something not worth paying for.

I was watching some Madonna, Secret Machines and Big & Rich videos on YouTube–oh, wait, those are all Warner Music Group artists, I couldn’t have been watching those videos on YouTube, Warner pulled all their content from YouTube today–and the quality was really just awful in comparison to Hulu.

I guess that’s what happens when you have creative folk running an outlet for creative folk–they actually care about how it looks and sounds.