Big step forward in the fight against brand supported piracy!

The Trichordist

Professor Jonathan Taplin of the USC-Annenberg Innovation Lab released the first monthly report on brand supported piracy that demonstrates how major brands make pirates rich (not to mention the ad networks that take a cut–or some might say a vigorish–along the way.

[The USC Annenberg Lab Advertising Transparency Report details] the Online Ad Networks support of the major pirate movie and music sites around the world. The top ten ad networks placing the most ads to Pirate sites are:

  1. Openx
  2. Google (including Double Click)
  3. Exoclick
  4. Sumotorrent
  5. Propellerads
  6. Yahoo (including Right Media)
  7. Quantcast
  8. Media Shakers
  9. Yesads
  10. Infolinks

The list of top infringing sites was compiled using the Google Transparency Report (http://www.google.com/transparencyreport/removals/copyright/domains/?r=last-month) of domains with the most DMCA Takedown requests.

The Los Angeles Times reported that Levi’s is one brand that responded immediately:

Jeans maker Levi’s took swift action when Taplin presented evidence that the clothing company’s ads had appeared on…

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