Big step forward in the fight against brand supported piracy!
Professor Jonathan Taplin of the USC-Annenberg Innovation Lab released the first monthly report on brand supported piracy that demonstrates how major brands make pirates rich (not to mention the ad networks that take a cut–or some might say a vigorish–along the way.
[The USC Annenberg Lab Advertising Transparency Report details] the Online Ad Networks support of the major pirate movie and music sites around the world. The top ten ad networks placing the most ads to Pirate sites are:
- Google (including Double Click)
- Yahoo (including Right Media)
- Media Shakers
The list of top infringing sites was compiled using the Google Transparency Report (http://www.google.com/transparencyreport/removals/copyright/domains/?r=last-month) of domains with the most DMCA Takedown requests.
The Los Angeles Times reported that Levi’s is one brand that responded immediately:
Jeans maker Levi’s took swift action when Taplin presented evidence that the clothing company’s ads had appeared on…
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