After watching advertising on the SAG Awards, we find still more brands like British Airways that advertise on awards shows targeted at their key demo. At the same time, the very moment that they are advertising on awards shows that celebrate creators, these brands push their wares on sites that steal from those very creators the brands supposedly celebrate.
As has been noted in a number of places, including the ongoing USC-Annenberg Innovation Lab study of how major brands support these criminal enterprises, certain brands never seem to show up (like Coke and Pepsi) and none of these brands show up in porn advertising.
So there is some degree of control (we think a high degree of control will be demonstrated when the dust settles and the rats scurry for hiding).
Given that all these brands deny any involvement or knowledge (which is simply not believable) or ad networks like Google and Yahoo! release these carefully worded statements that never actually deny they profit from theft (MTP readers will recall that Google’s response to the USC-Annenberg report was to say that Google are not a major source of funding for major pirate sites, for example), perhaps what they could do is a public service campaign of advertising served to these same pirate sites asking users not to steal?
That would be a nice PSA, don’t you think? “We have no idea how our ads show up on pirate sites, so we’re going to serve an anti-piracy PSA through the same exact channels we serve our own advertising. Should it miraculously appear on pirate sites, then aren’t we good guys?”
And if the PSA ad did appear, then of course everyone would know exactly who was involved at the brand, the ad agency, the ad network or the ad exchange.