UPDATE: Goldieblox was given permission to delay their filing responding to the Beastie Boys claims until…wait for it…after the Superbowl. I know–what a coincidence. A filing that was made on January 27–a couple days before the “announcement” that Goldieblox would win the Intuit “contest”. Thanks to Adland, there seems to be a few Twitter bots at work in the Intuit Small Botnet Contest….
I know that MTP readers will find it about as shocking as gambling at Rick’s, but in the Great Circularity, tech company Intuit had the extraordinary bad taste to reward serial dead guy-infringer Goldieblox with a Superbowl ad. This was, of course, the object of the exercise when they ripped off the Beastie Boys and then sued the band. (After they also ripped off Freddie Mercury and Queen in a different ad).
This is reported in the tech press with the usual bias such as this triumph of ambiguity by Todd Wasserman writing in Mashable headlined “Beastie Boys Nemesis Goldieblox is Going to the Super Bowl“:
GoldieBlox, the girls’ toy startup best known for its viral hit video that prompted a legal threat from the Beastie Boys, is going to the Super Bowl, thanks to Intuit.
First of all–“nemesis” rather overstates the importance of Goldieblox except in the minds of the tech press that like to see artists lose. “Serial infringer” might be closer to the truth.
Struggling desperately to couch his story in a light most favorable to Goldieblox and least favorable to the facts (aka the truth), Mr. Wasserman doesn’t exactly lie, but doesn’t exactly tell the truth, either. But if you were to add the fact that Goldieblox sued the Beastie Boys, that might make you wonder what he meant, right?
And then there’s the other fact that for a band that doesn’t like their songs used for commercials, you couldn’t get much more vile than a Superbowl commercial. A Superbowl ad may be a prize poodle in Silicon Valley, but it’s not in Berkeley. At least the part of Berkeley that hasn’t been gentrified by Silicon Valley executives.
So what will Goldieblox do for an encore? There’s a rich litigation field yet to be mined.
How about Lou Reed’s Walk on the Wild Side? The Door’s Light My Fire? 10 Years After’s Goin’ Home? Or of course there’s Ritchie Havens’ Freedom?
Because nothing says Internet Freedom like getting away with it. Especially in a commercial.
Let us be clear–none of these people give a rat’s ass about our survival. So why should we care about theirs?
As one songwriter put it: We don’t like them, we don’t want to deal with them but they just won’t leave us the f— alone.