Apple is expected to launch its subscription music service tomorrow, a teachable moment for Pandora, YouTube and Spotify. Here’s the Cliff’s Notes for the geniuses who have been trying to find a chair:
1. Don’t insult artists, particularly whoever is the top artist in the world at the time. How Spotify could have allowed there to be a Taylor Swift reality that they weren’t part of during the renegotiation of their license with Universal is an example of what not to do.
2. Don’t insult songwriters or waste time, resources or brand name capital on suing them. Ever.
3. It’s the ecosystem, stupid. We all have to win.
4. Don’t leak.