DMN: Spotify’s New Tracking Terms Shows The Interlocking Influence of Google’s Seat on Spotify Board

Digital Music News has excellent reporting on Spotify’s new terms of use controlling everyone’s use of the service.  The headline says it all: Spotify Is Now Tracking Your ‘Online Activity’ Even When You’re Not Using Spotify.

You’re now being tracked even when you’re not on Spotify, often through Spotify ‘business partners’.

Spotify TOSNow remember that we saw this July 21, 2014 story in Re/Code by the highly credible tech journalist Kara Swisher:

Omid Kordestani, who has just temporarily replaced Nikesh Arora as chief business officer of Google, is joining the board of Spotify, according to people with knowledge of the situation.

In addition, sources said, one of the search giant’s former execs, Shishir Mehrotra, will become a special adviser to CEO Daniel Ek and the company’s management.

The move is a fascinating one, especially since sources inside Google said that new YouTube head Susan Wojcicki has expressed interest in acquiring the popular online music service if it were for sale. It is not currently and there are no such discussions going on between the pair about such a transaction.

Google Adsense is one of the companies that Spotify uses to sell advertising:

Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners are listed below:
– Google AdSense – Commission Junction – Adbrite – Widget Bucks – Kontera – Clickbank – Azoogle – Chitika – Linkshare – Amazon

And Spotify’s privacy policy says this:

We may use third-party vendors, including Google, who use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our websites, including Google Analytics for Display Advertising.

Is anyone really surprised?