[Really proud of Caren Kelleher at Gold Rush Vinyl for getting this great idea off the ground in ATX. That’s (512) 298-1346.]
Amid the ongoing vinyl resurgence, if a small independent label or indie band goes looking to get LPs pressed by the limited number of plants that exist to meet the demand, the response is typically: “Take a number.” That’s particularly true in the run-up to the semi-annual Record Store Day, when hundreds of exclusive releases get added to an already overtaxed manufacturing system.
Enter a new concept: the boutique-level LP pressing plant. Gold Rush Vinyl, a new facility in Austin, Texas, is now catering to those formerly shut-out imprints and acts by pressing small runs ranging from 1,000 units to orders as small as 100 copies, with a speedy turnaround time of four to six weeks….
In a world in which CD and digital download sales have contracted violently over the last decade, burgeoning LP sales are a significant source of revenue for indie acts. Artists will make as much from the sale of 100 vinyl albums as they can from 368,000 Spotify streams or 2.3 million YouTube views.