A performance metric one hears from the digerati is the term “conversion rate.” “Conversion rate” for a streaming service usually means the rate at which users of an ad-supported free service are “converted” to paying users. That motivation is usually because they are so fed up with the advertising they are willing to pay. […]
They say it’s news when man bites dog, but it is also news when Lyor Cohen invites YouTube audits–or maybe even an SEC investigation. Crazy, you say? Not really. Google is pushing how profitable YouTube is and YouTube CEO Susan Wojcicki is in turn pushing how much of Google’s revenue gets paid to creators. Both […]
Very insightful reporting from Rob Copeland at WSJ on Google’s revenue that culls out YouTube’s share of Google’s revenue–and boy are we getting hosed.
To paraphrase “Deep Throat” from All the President’s Men, don’t believe the myths the media has created about Google. The truth is, these people are not very bright and things got out of hand. Bloomberg’s Mark Bergen and Lucas Shaw have written one of the most revealing stories yet about just how out of control YouTube really […]
If you’ve been following Rep. Ted Deutch’s “Preventing Animal Cruelty and Torture” bill co-sponsored with Rep. Vern Buchanan, it may come as a surprise that there is actually such a thing as “animal crush” videos. It’s just too sad to really discuss in any detail–other than to commend Reps Deutch and Buchanan for stepping up […]
[We’re thrilled to have a chance to publish an important Twitter thread by composer Kerry Muzzey that crystalizes a number of phenomena: How Kerry caught YouTube using Content ID as a tool to extend the period of time that they can profit from infringement (or the “piracy profit window”), how draining it is for indies […]
David Poe’s guest post drills down on the economic reality of streaming inspired by Spotify’s “Dance Like Nobody’s Paying” ad campaign promoting freebie subscriptions.
If you’ve heard about the new copyright law in Europe, you’ve probably heard that the new rules with either break the Internet or bring Big Tech to heel. I’d suggest neither proposition is true because Big Tech has absolutely no intention of complying with the law unless they are made to.
According to Wired (“Don’t believe the hype: Article 13 is great news for YouTube“), YouTube is positioned to be a big winner due to the Article 13 requirement for “upload filters”. If you’re keeping your brackets for “Most Googlely Journalist” in the post-Article 13 March Madness spin, Wired gets the three point play on this […]
When safe harbors for companies like YouTube were created 20 years ago, it was with the idea of providing a little latitude to reasonable people acting reasonably on the condition of being a neutral platform–for not creating an app for Room 101 where 2+2=5. Europe for Creators makes an important call on YouTube for equal time on the YouTube network.