When Pigs Fly: The TikTok Fire Sale Belly Flop

You may have heard that the massive copyright infringer TikTok is going to be sold.  I seriously doubt that’s what’s going on at all.  It’s not a “sale” in any normal sense.  It’s a fire sale at best.  You’ve heard the (sexist) expression in mergers and acquisitions circles, put some lipstick and stockings on that […]

Follow the Money: YouTube’s Failure to Pay Retroactively Gives “Conversion Rate” a Whole New Meaning

A performance metric one hears from the digerati is the term “conversion rate.”   “Conversion rate” for a streaming service usually means the rate at which users of an ad-supported free service are “converted” to paying users.  That motivation is usually because they are so fed up with the advertising they are willing to pay. […]

2016 Guest Post by @schneidermaria: Content ID is Still Just Piracy in Disguise: An Open Letter to Rightsholders and a Music Industry Ready to Renegotiate with a Monster

[I’m very happy to report that Maria Schneider is leading a class action against YouTube filed July 2.  If they’d just listened to her in this 2016 post on MTP.  Maybe next time.  In case you were wondering why music industry leaders don’t stand up to Google instead of giving them more safe harbors, she […]