Jan 30 Save the Date! T Bone Burnett in Conversation with Jonathan Taplin in Los Angeles on the Value of the Artist — MusicTech.Solutions

T Bone Burnett in conversation Jonathan Taplin on The Value of the Artist, and the Value of Art Monday, January 30, 2017 8pm Ann and Jerry Moss Theatre New Roads School Herb Alpert Educational Village 3131 Olympic Boulevard Santa Monica, CA 90404 Reserve seating, click here for ticketing. This will be an inspiring evening with two of the deep thinkers […]

What the FTC Should Know About Brand Sponsored Piracy and Google’s “Pinto Problem”

A Picture Speaks 1000 Words The Los Angeles Times published yesterday a story about the USC-Annenberg Innovation Lab first monthly report on brand sponsored piracy–the purchase by major brands of advertising inventory located on pirate websites.  This is one of the ways, for example, that Megavideo became such a megamoney enterprise.  Page 8 paragraph 18 of the Megavideo […]

Thank you again @johnmellencamp: USC-Annenberg starts corporate responsibility study for brand-supported piracy

MTP readers will recall our many posts about what we call “brand-supported piracy“:  The purchase of advertising inventory on pirate sites by major brands wishing to reach their target audience.  These purchases are often given effect through intermediaries, either big ad agencies with real time barter trading desks (similar to derivatives trading and just as unregulated), ad […]