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Music Technology Policy

News from the Goolag Since 2006 ~ A survival guide to the creative apocalypse: We follow issues and opinion important to professional creators. Data is the new exposure.

Tag: YouTube Advertising

Written by Chris CastleFebruary 5, 2020

@realrobcopeland: WSJ Reports Google Reveals YouTube Revenues of $15 billion of Value Gap, CEO Wants More–Where’s Ours?

Very insightful reporting from Rob Copeland at WSJ on Google’s revenue that culls out YouTube’s share of Google’s revenue–and boy are we getting hosed.

Written by Chris CastleMarch 29, 2019March 29, 2019

The Ennui of Learned Helplessness: Article 13 and the Five Lies in YouTube’s Content ID

According to Wired (“Don’t believe the hype: Article 13 is great news for YouTube“), YouTube is positioned to be a big winner due to the Article 13 requirement for “upload filters”.  If you’re keeping your brackets for “Most Googlely Journalist” in the post-Article 13 March Madness spin, Wired gets the three point play on this […]

Written by Chris CastleMarch 30, 2017April 1, 2017

Vevo Shows YouTube Advertisers How You Do It

Ripped off YouTube advertisers can easily switch to Vevo to get on the YouTube platform with brand-safe context.

Written by Chris CastleMarch 29, 2017April 1, 2017

@tpoletti: Google’s YouTube ad controversy should scare investors

When is an “ad credit” actually a refund? As Chris wrote on MusicTech.Solutions, Google advertisers should be entitled to refunds stretching back years for Google’s failure to live up to its promises to protect advertisers from their ads appearing in terror videos. via @tpoletti: Google’s YouTube ad controversy should scare investors — Artist Rights Watch

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